• Spicy chicken wrap. …
  • Chicken noodle soup. …
  • Cobb salad. …
  • Bean burrito. …
  • Make your own pizza. …
  • Cheeseburger and French fries. …
  • Chicken tacos. Mexican offerings take the top two places in this list of the year’s most popular food orders. …
  • Burrito bowl. Did Chipotle invent the burrito bowl, 15 years ago or so?

How Consumers Prefer to Receive Mobile Coupons The significance of using a multi-channel approach with mobile marketing is evident when looking at the data collected behind the question, “How do you prefer to receive mobile coupons from retailers?” Survey respondents were virtually split between email and text in their priority for receiving mobile coupons:

  • 35.24% – Email
  • 34.85% – Text Messages
  • 23% – Push/App
  • 7% – Website

While a first glance may suggest email and as the number one choice for most, using it exclusively would ignore 65% of a retailer’s potential audience. In other words, marketers that take a single channel approach in their outreach efforts are missing a majority of their target base. These results were further validated with responses to the question, “What is your preferred way to receive retailer messages promoting sales, discounts, and coupons on your mobile device?”

  • 41% – Email
  • 38% – Text Message
  • 21% – Push/App

Again, a limited approach using a single channel leaves marketing to large segments of consumers behind. The Power of Text Messaging for Coupons, List Sign-upsThe research delved into the power of text messaging in reaching consumers with coupons and offers. When asked, “Which type of text message do you find most valuable to receive from a retailer?” 53% said a coupon. That was followed by 35% who responded with a sale or discount info. The remaining 12% were split between special event details and new product news. Clearly, consumers find texted coupons and offer valuable. Gathering More Data From ConsumersThe report also found that mobile users could be prompted to share more valuable personal data if prompted by the right offer. When asked: “When signing up for a retailer’s text message marketing list, are you willing to provide your name and address if you receive a high-value mobile coupon in return?” a whopping 76% said yes. This is important for marketers and retailers looking to expand their marketing lists and improve demographic and geographic data. Key Takeaways:

 

  • Smartphone use continues to increase; “smartphone-only” users are a growing segment
  • A multi-channel approach is best when pitching mobile coupons and offers
  • Text messaging is in a dead heat with email for communications preference according to consumers
  • Text messages are powerful in building marketing lists